As anyone who has started a business and established new social media accounts knows, unless you are already well connected in that medium, it is a job in and of itself to get recognized and build a following. Still short of two years in business, we are well pleased with the progress we have made along those lines.
In West Texas, we are blessed with a beautiful landscape and a rather unique overall lifestyle. It makes it a bit easier for us to set ourselves apart from the crowd. However, a very small local population works in quite the opposite direction. All in all, we find that our Social Media does help keep us more connected with our customers and in many cases, our friends.
Our Facebook Page has not grown as quickly as the Instagram Account. Both receive pretty much the same content, but I will admit to being more comfortable with Instagram’s format for the most part. All of our Social Media: Facebook, Instagram and Pinterest (I don’t really use Pinterest for marketing purposes, but I have a great deal of interesting content on the account) can be found under our @OverThe RainbowTx handle. The cohesion and consistency is helpful, in this case particularly, since Somewhere Over the Rainbow is such a common name or title.
We’re kind of stoked just now to be a Trending Business on Instagram at present. As I understand it, this means we get a high number of profile visits and impressions compared to other businesses with similar numbers of followers. Yay!
We would love it if you not only Followed this Blog, but also one or more of our Social Accounts. The More the Merrier!
Talk to you again soon…
Great post :]